So I've had a brewing question sent from David who lives in Manchester in England.
The home of the great football match.
Hi Kate.
I love this course and it's even been quite humorous at times.
Thank you very much David.
He's been the life coaching part time for almost two years now.
Could you give me any hints and tips about how I could go about marketing myself more effectively
marketing steps.
Right.
Okay.
So just to be clear here.
All right.
I'm not a marketer.
I am I'm not a salesman.
This question here are actually two full always quite nicely on from the last question.
Jess from New shows with New South Wales in Austria we are.
And this has to do with authenticity right.
How can I go about marketing myself more effectively.
What I can really share with you is what I'd done when I first started out because I didn't have the
money to partner up with a marketing consultancy in fact I still don't partner with any marketing consultancies.
Do a Facebook page which was free when they started publishing posts astar a post in you know quart
boxes that are designed on cancer cancer which is free graphic design software a shared earlier on in
the course in fact I'll share that link again.
And this video because it's even more relevant though than probably what it was earlier on.
What I do know is I use Facebook alive.
No this is quite a new thing.
It means I can click a button and speak to the audience I'm following whenever I want.
If I've got a spare 20 minutes I just start talking.
No I don't.
I don't primarily use this as a means by which to promote myself for celmer courses on services or anything
like that.
It's just because I genuinely want to connect with people.
Offensively I genuinely want to answer people's questions or want to help people understand everything.
Everything that is there to teach me marketing isn't so much about mikan And won't it never it never
has been for me marketing was about was about getting my message my core message to as many people as
physically possible.
It was always a bit legacy for me.
So marketing first and foremost the first point I want to make here.
I want you to consider the motives that you have behind your marketing their Because your motives are
going to be or one of two going to be a means by which just to make more money or they're going to be
a means by which to impact more people or make more money which is all but you impact more people.
Which is all about them.
If it's about impacting more people then marketing actually becomes quite straightforward.
As I've mentioned you've got Facebook rates set up a Facebook business page that's free.
You can use can free graphic design software for doing thoughts of the days and images you can do all
sorts of cool stuff in there.
Post whatever you want.
Yes creative as you like Gaul express yourself.
For me it's all about just adding value.
I use my marketing channels as a means by which starred vyell you know to give you another example here.
One read back to the very very start.
I think it was 2000 and all 11 was January 30 first of December 2000 and 10 actually by Howard's.
I think I was just committed to launching a life coaching practice and I've been studying for years.
I knew my craft inside out and knew what it was fundamentally draws people.
But I guess up until they just taking the plunge and said write that a search and leave an employment
behind and step in a self employment.
No all I heard back then was mohiuddin muck.
This is an investment that I've made and with an I could get all sorts of cool free software as I don't
know if you have a Mac or not I am fully converted I am and I am an up will feel down everything up
or love of Apple products.
And I just started using the web cam and the video will software that was installed on a Mac.
I think it was a face not face time.
Something else free software that comes with comes with Macs just to record myself talking.
No this is what initially done though I recorded myself literally blabbing on about anything I could
think about for five 10 15 minutes.
I would package it up in a movie which is again another free mac video production software not the software
used to create but it was like this.
We use Final Cut Pro and over the top of the range stuff.
But back then I didn't have much money you should use the free software that came with the Mac to create
videos which would then publish a new chip.
No I didn't know how to optimize the video.
So the approach that I took was just flood the market within around about three months I think had created
about 150 or 160 video I was talking about absolutely anything and everything.
Right were talking about life coach confidence anxiety depression any topics that I felt were relevant
and topical that would potentially lead people towards finding me in the services that I had to produce.
No bag.
They didn't have any online courses so I didn't have anything to sell one line all about I really had
to sell was tame.
So I was selling life coaching sessions and life coach and packages.
But that's where it started.
That's where most people start.
By the way.
And it was it was because my motive was just getting my face out there getting my message out there.
I wasn't an expert communicator back then.
In fact as I look back on some early stuff which I think's actually still on my Facebook page nor my
Facebook page and some of it still I'm a YouTube channel I cringe.
You know this big purple blotch on my face.
Speak to first every second word would be up or a bar or up and mumble more words more love what I do
today.
And you know what.
It was enough for someone because the first clients that I ever met tracked it was a multi millionaire
entrepreneur who lives across in in Georgia Atlanta Georgia over and over in the States.
And this was a multimillionaire.
He didn't have a problem in making good money from a time.
No.
But then I don't have any clients right back at the start.
I'm just looking to figure out ways I had a really terrible website.
And incidentally there's no cheap way around this is something I'm just going to work hard save and
find a local Web agency to build something.
Just the starting point just to get yourself going speculate to accumulate and all that sort of thing.
Nothing in life comes for free unfortunately if you want to build a business you've got to invest into
it.
There's no quick and easy way around it.
However you know the same way we are watching this course right now.
There are other courses online that will teach you how to build websites yourself how to develop your
own Facebook pages how to optimize YouTube channels.
And all of this was really available when I started.
So I guess what I'm seeing here is that there are channels and options that you have today that I didn't
have but when I started for example as you watch this quarter right now you may be watching it on the
strategically the academy which is my own online academy or you might be watching on me or one of the
other platforms.
I'm not quite sure where.
But if you're watching on one of the online marketplace platforms Well again these platforms were around
for years ago bought five years ago.
But when I started YouTube was putting together online courses like this would have cost tens of thousands
of pounds today I know some people have made quite a lot of money through sit in a pull at all.
Video production studio.
It comprises off their iPhone or the smartphone a little while the PAO microphone and that's it.
That is some interest in some areas and that's how they create and produce and sell courses.
You have got a full production studio here.
I've speculated to accumulate but I wouldn't say that's you've got to start somewhere.
All right.
Why would personally encourage is to not look at social media marketing or marketing as the Elephant
remember.
How do you elephant one bite at a time.
I would personally just pick one or two that's all that I'd done picked Facebook and YouTube.
The Web site didn't really work but it was enough.
It was an online presence.
You know I've developed that over the years as of you know error and war and money and and learn more
and more of more creative stuff.
Hope to get better on canvas.
So I think to saw Emma as a life coach you want to win people's trust which means I would seriously
consider getting in front of a camera.
Right now I'm going to consider I'm going to advise this for two different reasons.
The first reason being is that you want people to want the right people come into you know if you get
in front of a camera it's going to be easier for them to decide whether you are the right kind of person
for them or not.
But then on the second one on the flipside of that coin for me I find that you know teaching in front
of a camera and much of the stuff that I would you know coach teaching a course in a session.
I actually really.
Advanced my communication skills my communication styles.
I became a lot clearer on the very essence of what it was I was fundamentally teach-in fast track to
me from the kind of law leagues right up the of the Premiership within around about 18 months.
So I'm just being honest here.
We're just out with marketing.
Pick one or two channels and just get started today.
You can do it right now.
You can finish this video set up a Facebook business page and that's your business.
Pretty much started if you want to if you want a good life coach and set up a YouTube channel.
Get in front of your web cam or a free camera on your on your smartphone and just say something.
Say hi to the world and don't give me wrong you know a year or two years from now.
Once you're a once you're a bit more versed in presenting or speaking languorous or coaching you're
going to be a lot more confident in what you teach anyway.
If you don't know what it is you want to talk about or teach well.
Pinch some of the stuff from this course.
Or pick one or two lessons that have really made sense to you.
Don't just regurgitate just copy or I don't mind don't care.
No mentioned me at some point.
If your Wanted don't take credit.
Fundamentally the reason why I'm teaching this stuff is so that you can take it and use and share it
with other people.
That's why I call this a life coaching search fiction program so you can take this stuff so that you
understand it so that you can also fundamentally use it.
So does that answer your question.
David in Manchester England I hope so.
Hope that makes sense to you.
If you do have any more questions please feel free to get back in touch.
I'm going to be more Queuing is an answer to the section ongoing going for many years to come.
We saw them make sense I'll look forward to seeing you again in the next video.